I OWN IT is a bonus track from MASC DELUXE. The video was conceived as a sexy, raw and dirty examination of men wrestling with their own desires and shame. There is nothing wrong with being a man. Absolutely nothing. Yet modern society often pathologizes manhood and labels masculinity as toxic. This song encourages men to celebrate their bodies and to not soften themselves for others.

Being a man is such a profound and unique experience especially in a world where most men are quite content to remain immature. When a man owns his body and who he is as a man, he grows up. But the irony of growing up is that he gets to feel like a kid forever. If men knew what was on the other side of it, they would run to it instead of trying to run away from it.